Bugbrush Baby's First Toothbrush is available in Soothers

Tooth decay in infants is the most common, chronic preventable childhood disease in the world, and the majority of this decay happens within the first 12 months of your baby's tooth erupting. With 10 times more super-soft bristles than any other toothbrush in the world, BugBrush has been designed specifically for infants to use independently throughout the day, after meals or snacks. Its colourful ergonomic shape enables infants to bite and chew on its surface, removing food debris and plaque which in turn reduces the chance of tooth decay. By enabling infants to become accustomed to the feel of toothbrush bristles in their own time, their willingness to allow parental brushing will also be improved. The extra thin bristles, once squashed, can be re-straightened by submerging in boiling water, meaning BugBrush lasts up to 4 times longer than standard toothbrushes. Can be used with or without toothpaste.