Recommended for short, medium and long hair. Unlike other hard wax products, Air Rise leaves a light/soft finish on hair. Use Air Rise to create a feathered look without spending too much time and effort. Air Rise's best feature is its ability to create an "airy or feathered style" giving the look of lightness and softness. Like putting air into the hair. Produced under the supervision of Shuichi Kakuta, hair stylist (AKROS in Omote-Sando) Style Tip: To create a feathered look with a natural bounce, section hair, apply a small amount of product to each and twist in the direction you wish to achieve the desired effect. Remember, over application of this product will result in an undesirable effect. The MOVING RUBBER series was born so your ideal look can finally be possible. Our unique product was designed to create a maximum hold and moveable texture allowing you to reshape your style throughout the day. This series was developed in collaboration with Japan's top hairstylists in 2006. STYLING MADE EASY -Soft texture blends easily and evenly throughout hair- MOVEABILITY -After applying the product once, reshape your look as many times as needed throughout the day- NO MORE STICKY MESS -Formulated with a "smoothing polymer" allowing for a non-sticky, light and natural finish- - The mild green-apple fragrance will not linger or compete with other applied fragrances. - 'Moving Rubber' is a newly developed polymer component formulated to create a resilient yet moveable finish.