Celebrate your inner star with the Gucci Premiere Eau de Parfum, a fragrance motivated by the strength, power and sensual femininity of a Gucci woman. Inspired by the Gucci Première Couture collection that debuted at the 2010 Cannes Film Festival, Creative Director Frida Giannini created fragrance legend in the iconic and sophisticated form of Gucci Première. Première is the scent of a woman who is accustomed to coming first, whether in her career or in her love life. She makes the same exceptional demands of her perfume, wanting only the very best for every occasion. Just as a leading lady graces the red carpet with her couture Gucci gown, so every woman deserves her Gucci Première moment.