The ITZBEENTM Baby Care Timer, which won the JPMA Innovation award, the US Iparenting Media Award and the nomination for best baby product 2009 in The Netherlands, has been immensely popular amongst new parents. Itzbeen is a multi purpose tool that helps parents and sitters remember the basic details of baby care. It is a unique and ingenious little device with a host of helpful features designed with the new parent in mind. Four timers, displaying how long it's been since last changing, feeding, sleeping or awake and one to be set optionally e.g. for medication or exercise, will make no more need for schedules, notes or journals to remember your baby's cares. Each timer can also give a reminder at certain intervals, if needed. The four timers count up with the touch of a button. The Itzbeen also allows you to set an optional reminder alarm for each of the timers, for example: change the diaper every 2 hours, or give medication every 4 hours. If the time limit is reached, the appropriate button will light up, and an optional alarm will briefly beep. The Itzbeen has several other helpful features: Nursing Reminder Switch easily reminds mom which side baby nursed from last, Soft glow nightlight to help parents find their way in the dark without waking the baby (the nightlight automatically goes off after 7 minutes), Backlit Display so parents can read the times and the clock in the dark, and a Back Clip that makes the Itzbeen Baby Care Timer totally portable and allows for hands free use of the Nightlight. If you're a new parent, you know that havoc that sleep deprivation can cause in your life. Designed by a new mom and dad, Itzbeen can help you to remember important baby-care tasks. Designed for use from birth up to 24 months, this unique parent aid can also be used to help maintain baby's schedule when he or she is with other caregivers. Measures 2.25x3.75x1.375 inches (WxHxD) and takes three AAA batteries (not included).