First ever Joico product ive tried, 21 Jun. 2012

Ive had problems with hair loss in the past but my hair is getting better now and I decided to try this foam as a treat for my hair from the good reviews on amazon and other websites.Firstly it came at a funny time late afternoon ,luckily I had just washed my hair so I was glad I could try it straight away. It is just like a mousse but slightly wetter and for my naturally wavy hair it went on my hair easy and soaked in no problem, it looked very shiny before blow drying .On my hair I wouldnt class it as a firm hold, its a very soft hold on my hair , really dosent feel like I have any product on my hair at all ,it has defined the curls I have-where as if i blow dryed with no product my hair would be fluffy /candyfloss like .The smell is nice , not strong, subtle and you cant smell it on your hair afterwards.Overall im quite impressed with this product and I can see myself buying another and more of the joico range .

Update ..added another star as it feels so good on my hair...

Verified Purchase This review is from: Joico Joiwhip Firm Hold Foam - 300 ml (Personal Care)

The best mousse for curly hair, 22 Sept. 2012

I have mid length curly hair and have struggled for years trying to find the right mousse that doesnt go crispy or look like my hair is still wet. Joico joiwhip firm hold mousse is great. My curls are soft but keep their shape and there isnt any wet look or crispyness. All I need to to do is wash my hair put some mousse on and dry it with a diffuser and hey presto lovely curls.

Verified Purchase This review is from: Joico Joiwhip Firm Hold Foam - 300 ml (Personal Care)

Joico, 11 Dec. 2010

Joico Joiwhip Firm Hold Foam is brilliant for fine hair giving it lots of body and lift. I can highly recommend this product and this seller.

Verified Purchase This review is from: Joico Joiwhip Firm Hold Foam - 300 ml (Personal Care)