Brilliant Product!, 5 Aug. 2012

First time I ever used this I was a bit worried as have been blonde most of my life.. this was change for me to platinum.. very easy to use and would recommend this to anyone. It gets rid of the reddish tones very easily.. love the colour!

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Great product, 22 Mar. 2013

This is a good product for home use. It is quite strong but from what I can make out and I did my research it is one of the best!

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Excellent!, 17 Feb. 2012

This product came on the date it was suppose to and dispatched quickly! I love the amplified version as the normal manic panic hair dyes never usually stick to my hair but this has actually stayed in for a lot longer than I expected it to and there was a lot in the tub so I had enough to do my whole bust length hair twice. I love the colour too as it was very vibrant and I would definitely recommend this product.