Profectiv Anti-Damage No-Lye Relaxer System in regular formula successfully straightens the hair without the use of lye which significantly reduces the damage that can stem from straightening your hair. This hair relaxer has its own built in neutralizer, no more forgetting this step or waiting too long between steps. Profectiv Anti-Damage No-Lye Relaxer System is used in your home yet promises to achieve salon like results. Profectiv Anti-Damage No-Lye Relaxer System has a built in moisturizer to condition the hair during the straightening process which leaves hair thick and glossy instead of thin or brittle. This hair staightener is recognizable by the sleek hairstyle of the model pictured on the carton.