Revlon Professional Nutri Color Crème 500 Purple Red is a colour treatment especially designed to maintain purple-red hair colour. Frequent shampooing can accelerate the loss of colour intensity after your salon colour and this, plus environmental factors such as UV rays, can lead to the disappointment of your vibrant hair colour quickly fading. This innovative, nourishing hair colour cream will help you maintain the life of your bright, salon colour treatment in between visits to your hairdressers. With a moisturising, detangling formula, this mask is full of AHA fruit acids and a high concentration of ionic pigments, enriched with cosmetic agents which smooth the cuticle, revive colour and improve shine, all in 3 minutes. Nutri Color Crème is the ideal way to give your hair colour a lift between visits to the salon and also works to restore and maintain moisture. It gives powerful, instant colour whilst smoothing hair with an anti-static effect. It leaves hair silky soft, shiny and detangled with bright, true colour. Free of ammonia and peroxide, 500 Purple Red works to keep bright purple red colour vibrant and colour-true and adds a purple red shimmer to dark hair. To use: Wash and towel dry your hair. Ensure you wear gloves. Spread 8 to 10 pumps of creme with a comb or fingers and time for 3 minutes, rinse thoroughly.