Topchic Permanent Hair Color. New TOPCHIC by GOLDWELL is Powerful, Precise, Professional, and Iconic. Provides perfect performance for distinctive results. The improved performance and advanced technology means Topchic now offers the best grey coverage ever, with ultimate durability, excellent evenness and optimum gentleness, plus break-through Cool Protect Technology for cool shade durability. With a wide spectrum of 130 shades, this allows for endless creative possibilities and caters for every creative colourists and client need. The new Topchic has been revolutionised with specialised technologies, tailor-made for individual needs. The Integrated Protect System (IPS) is the core technology within Topchic. It consists of the new Equalizer System 2.0 and the new Coenzyme Molecule.